He stressed that premiumization, digital transformation and market expansion will be Budweiser APAC's three key commercial strategies for the coming years.Īs a subsidiary of the Leuven, Belgium-headquartered AB InBev - the world's biggest brewer by production volume – Budweiser APAC began running the group's first "Green Smart Brewery" in Wenzhou, Zhejiang province in 2020, and started to build a new craft brewery in Putian, Fujian province in July, to support its growth in premium brands.Ī report by Global Data, a data analytics firm, predicted that the compound annual growth rate (CAGR) for China's high-end and ultra- high-end beer categories is expected to reach 4.9 percent from 2018 to 2023, significantly higher than the 0.9 percent CAGR of the overall Chinese beer market during the same period.īesides deploying more resources in offline channels, Budweiser APAC launched BEES - its proprietary B2B digital platform - to enable its wholesalers to optimize operation and broaden their customer bases in the first quarter of this year. China, South Korea, Vietnam and India were among its pillar markets, according to the company's latest fiscal report.Ĭraps said the company's growth momentum was mainly driven by the strong performance of the Chinese market during the nine-month period. Supported by more than 50 plants and 25,000 employees in the Asia-Pacific region, Budweiser APAC's sales revenue jumped 14.3 percent on a yearly basis to $5.36 billion in Asia-Pacific region during the first three quarters of this year. "With our ongoing premiumization strategy, we will offer more multi-category premium options for diverse consumers and various consumption scenarios, such as Budweiser Supreme for premium dining occasions, Budweiser Magnum for male consumers, and Budweiser ME3 for engagement of female drinkers," said Craps, who was honored with the Shanghai Magnolia Silver Award in September for his outstanding contribution to the city's economic and social development as well as its foreign exchange and cooperation.
The opportunities also come from consumers' surging demand for beer products with new flavors and the government's opening-up policies, said Jan Craps, co-chair and CEO of Budweiser APAC.
Many growth opportunities come from China's rapid growth in the digital economy as well as its transformation. īudweiser Brewing Co APAC Ltd, the Hong Kong-listed brewer, will focus on premiumization, digital transformation and market expansion in China during the coming years, given the country's soaring demand for premium and healthy beverage products, as well as its strategic importance, its top executive said. Jan Craps, co-chair and CEO of Budweiser APAC.
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